BBA + Digital & Social Media Marketing

BBA + Digital & Social Media Marketing

3 Years Bachelor's Program / 4 Years Honors Program Under the new NEP Curriculum by Govt. of Karnataka | Bangalore North University

In simple terms, online marketing & promotion of products & brands using electronic devices and mainly the internet is Digital Marketing. With digital channels opening the doors for consumers, they are no longer the passive participants in a one-sided marketing conversation. Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.

Initially used by businesses to generate traffic to their websites & sales, social media has matured way beyond just a place to broadcast content. Nowadays with businesses using Social Media platforms in a myriad of different ways, the potential for growth and developing an astounding career in this field has emerged.

Seeing the potential and rise in Social Media marketing positions, CNN Money added it to their Top 100 careers after noting a 9% increase in job growth over the last few years

Best MBA Institute in Bangalore
What You Will Get

Some Key Points

Life time Gold membership card for placement assistance through IZee Manpower

Value Added Training Programs

Yoga & Fitness Certifications

Stress Management Sessions

Digital Marketing workshops

Internship & project opportunities

Certifications & Value Added Programs

6 Sigma

Business Analytics

Project Management

Digital Marketing

Entrepreneurial Development Program

Advanced Microsoft Excel

Total Quality Management (TQM)

HR Connect Program

Corporate Guest Sessions

Soft Skills

Communication Skills

Pre-Placement Training

Value-Added Training Programs

• Soft Skills
• Communication Development
• Corporate Guest Sessions
• Personality Development
• Pre-Placement Training
• Outbound Learning
• Digital Library Membership

Affiliation & Recognitions

Affiliated to Bangalore North University and recognized by Govt. of Karnataka

We are also approved by All India Council for Technical Education (AICTE) , New Delhi

The Program is recognized by UGC, Ministry of HRD, AIU


50% Pass mark in 12th/ PU from a recognized higher secondary board in India

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