IZee launched and hosted the “Grow With The Pro” session, which stems from one of IZee Business School’s core values of learning from industry experts. It dramatically values the experience that they bring to the discussion. The first session’s spotlight expert was Ms. Shreaya Bajaj. She has 10+ years of experience in the digital marketing domain. Currently, she is the Performance Marketing Manager at Coastr and knows Search Engine Optimization (SEO) in and out. At IZee, she was there to impart her learnings in the domain of SEO so that the students in one of the top MBA colleges in Bangalore are prepared for the future backbone of all industries, i.e., digital marketing.
The session commenced with welcoming the expert of the day. It officiated with Prof. Nancy, the Director of Corporate Affairs, giving an insightful address. Dr. Saraswathi Kumbale, the Principal, reflected on the “Grow With The Pro” initiative, its significance, and how it’ll be instrumental in creating industry-ready students.
Ms. Shreaya Bajaj’s presentation emphasised “Trends in Digital Marketing,” with a particular coverage of SEO and effective SEO strategies. The presentation gave an insight into what to expect from 2025 in terms of Digital Marketing. These include personalization, AI, sustainability and ethical marketing, and nano and micro-influencers. The session laid the foundation for those who knew nothing about the digital marketing landscape. For already informed folks, the session built on the knowledge they were already aware of.
Right after the session concluded, students engaged in a Q&A session with Ms. Bajaj about digital marketing and SEO. The answers were expected to be full of insights, but the uniqueness of the students’ questions also stood out. The event ended with an expression of gratitude towards Ms. Bajaj and all the organizers and attendees. To conclude the whole event in three words, those would be a digital marketing masterclass. Such industry expert sessions are really the USP of the best BBA colleges in Bangalore. It feels yet larger when you know that more is yet to come.
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